One of Apple’s biggest AI challenges has been balancing innovation with privacy. Unlike Google and Microsoft, Apple is less focused on cloud-based AI and instead invests in on-device processing using its A-series and M-series chips.
With iOS 18, Apple aims to:
✅ Keep AI private and on-device whenever possible.
✅ Ensure AI-generated responses are safe and aligned with Apple’s brand values.
✅ Offer AI-powered tools for iPhone, iPad, and Mac users—without requiring cloud-based AI like OpenAI or Google.
What’s Next?
Apple is expected to unveil Siri 2.0 at WWDC 2024 (June 10–14).
iOS 18 will likely roll out in September 2024, alongside the iPhone 16.
Apple may partner with OpenAI or Google for some cloud-based AI features, but the focus remains on on-device AI.
